Wildy Authentic
Always Clean, Vegan and Cruelty Free
New Arrivals
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True To Hue pH Adjusting Lip and Cheek Balm
$16.00 USD
self-adjusting lip & cheek balm
Surfing Under the Eyes Hydrating Treatment Gel Pads
$23.00 USD
super charged treatment
Swimming Under The Eyes Brightening Gel Pads
$36.00 USD
brightening under-eye pads
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proven ingredients that make us feel good from head to toe - cleans also means we strive to care for the planet.
Learn Morein the press...
“florence by mills What’s My Line? Eyeliner won best eyeliner in Allure’s Best of Beauty Awards because the shades in baby blue and lavender are the dopamine hits we didn't know we needed”
- Allure
“Florence By Mills is geared more toward teens—its founder is Millie Bobby Brown, currently a teen herself. However, the collection includes products nearly anyone will find useful”
- BYRDIE
"The No Drama Leave-In Detangling Spray is lightweight and, thanks to its key ingredients like jojoba oil, it fights dryness and split ends."
- Teen Vogue
"They're shaped like the cutest little whales and help banish dullness and dehydration in a flash."
- ELLE about our Swimming Under the Eyes Gel Pads
"Besides looking like the most adorable little pot of grape Jell-O, this jelly-textured lip mask is deeply hydrating and feels like the most luxurious slippery oil on your lips."
- Glamour about our Hit Snooze Lip Mask
"The buzzy brand was founded by Gen Z celeb Millie Bobby Brown and offers fun products like a peel-off face mask and a body highlighter"
- PureWow
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