Privacy Policy

This privacy policy (“Privacy Policy”) applies to the information collection and use practices of Florence Beauty, LLC’s (aka Florence by Mills) (“FBM”) online and mobile services, which are made available to you by FBM or on its behalf through a variety of platforms, the online and mobile FBM services and any websites, platforms or apps on or in which the Privacy Policy appears (the “Services”).

This Privacy Policy sets forth what personal and usage information FBM collects through the Services and from its Licensees, as well as how that information is used, maintained, and in some cases, shared with third parties. This Privacy Policy also sets forth how to contact FBM if you have any questions about the privacy of your information.

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND FBM’S PRACTICES REGARDING YOUR INFORMATION AND HOW FBM WILL TREAT IT. BY VISITING, ACCESSING, AND/OR USING ANY PART OF THE SERVICES YOU ACKNOWLEDGE THAT, YOU ARE EXPRESSLY ACCEPTING AND CONSENTING TO THE PRACTICES AND POLICIES OUTLINED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THESE TERMS, THEN DO NOT ACCESS OR USE ANY PART OF THE SERVICES. WE ENCOURAGE YOU TO READ THE PRIVACY POLICY, AND TO USE THE INFORMATION IT CONTAINS TO HELP YOU MAKE INFORMED DECISIONS.

This Privacy Policy applies only to information that you provide to FBM while visiting or using the Services and information obtained by FBM from its Licensees. This Privacy Policy does not address the privacy practices of any third parties that FBM does not own. Capitalized terms not defined in this Privacy Policy will have the meaning set forth in our Terms.

What FBM Collects and Why

Your Choices

Opt-Out of FBM Communications/Notifications
Cookies and Web Tracking
Geolocation Tracking

Who is the Data Controller?

The legal entity responsible for the processing of your Personal Information (as defined below) is Florence Beauty, LLC, a Delaware corporation, having its registered offices at located at 2210 E. Maple Avenue, El Segundo, California, 90245. This Privacy Policy sets out the conditions under which FBM, as data controller under may process your Personal Information.

Please also note that some Personal Information can be collected by FBM through a smartphone. You acknowledge and agree that (i) Personal Information may be collected and processed by the manufacturer of the smartphone and provider of your cellular services, each as data controller for its own respective purposes, under the terms and conditions of each’s own separate privacy policy, as the case may be; (ii) such manufacturer and/or cellular service provide is exclusively responsible regarding such collection and processing; and (iii) FBM shall not be liable to you in relation to such manufacturer’s and/or cellular service provider’s processing of Personal Information.

Does FBM Collect Any Information About Users Under Age 18?

No, FBM does not knowingly solicit or collect information from anyone under the age of 18, and every part of the Services is directed at persons 18 years of age or older. If you are the parent or guardian of a child under the age of thirteen (13), or the legal age of contract majority, and have authorized your child to use your mobile device, computer or provided a mobile device to such child, FBM urges you to instruct your child never to give out his or her real name, address, phone number, email address or other personally identifying information while using the Services. FBM recommends that the Internet browsing behavior of any child should be carefully supervised by a responsible adult at all times. There are no applications or devices in the Services which allow for the verification of your age. All information used with the Services will be treated the same as information given by an adult.

If FBM discovers that Personal Information of a child under 13 has been collected without parental or guardian consent, FBM will take reasonable steps to delete such Personal Information. If you are a parent or guardian of a child under the age of 13 and become aware that your child has provided Personal Information to FBM without your authorization and consent, please contact us at privacy@florencebymills.com with the subject line “Personal Information/Children.”

Does FBM Collect Any Information About Users Age 18 and Older?

Yes, FBM collects certain information about users age 18 and older, as set forth in this Privacy Policy.

What FBM Collects and Why

To enhance the content contained on or in the Services, FBM may gather and store certain general information about your visit or use. “General Information” is information about you or your activities through which you cannot be identified.

FBM collects this General Information and may use it to generate generic or aggregate statistics about visitors to and users of the Services. In situations where it is possible to do so, General Information may be linked to Personal Information.

“Personal Information” is information through which you can be identified. Providing your Personal Information to FBM is your choice. FBM maintains one or more databases to store your Personal Information and may keep such information indefinitely.

To participate in the various services provided on or in the Services, FBM may ask for Personal Information, which may include your IP address(es) and email address(es). FBM also may collect other information, your first name (no last name), city and/or state, and country, which FBM considers Personal Information only if combined with any of the items of Personal Information listed in the first sentence of this Section.

The below chart sets forth what information (General Information and Personal Information) FBM collects, how it is collected and why.

Category	Description	Purpose
Contact Data	When communicating with FBM through email, FBM collects: email address, name provided, the content of your communications	To respond to your communication To create a record for support To provide support To provide information to and teach our support representatives To enforce the Terms For improvement of the Services
Location Data	FBM collects data regarding the location of your use of the Services, including: the geographical location data of your Internet Protocol (IP) address, geographic location data regarding the mobile device on which you use the Services	To help ensure that the Services are functioning properly To provide support To provide information and teach our support representatives For improvement of the Services
Technical Data	FBM collects the following Technical Data from the Services: Internet connectivity data, Internet Protocol (IP) address, operator and carrier data, browser type and version, device type and category and model, operating system and version, time zone setting, language, Internet Service Provider, referring/exit pages, date/time stamps, crash logs	To help ensure that the Services are functioning properly To help predict issues with the Services To screen for potential risk and fraud To provide support To provide information to and teach our support representatives For improvement of the Services To generate analytics about how you browse and interact with the Services To assess the success of marketing and advertising campaigns
Usage Data	Activity Data – FBM collects activity usage information from the Services, including: duration of time on the Services, pages visited, links clicked on, videos watched	To help ensure that the Services are functioning properly To help predict issues with the Services To screen for potential risk and fraud To provide information to and teach our support representatives For improvement of the Services
User Preferences Data	FBM collects user preference data from the Services, including: language and time zone	To help ensure that the Services are functioning properly To provide the Services according to your selected preferences For improvement of the Services
Licensee User Data	FBM collects the following user data from its licensees who provide Florence by Mills branded products: first name, last name, email address, product(s) purchased	To provide you information about FBM licensees’ goods and services To provide your information to other FBM licensees pursuant to contractual agreements To verify FBM licensee compliance with contractual obligations

Social Media

The Services may include social media features, including links to share, post or link FBM’s content through your accounts with third party social media services. If you choose to interact with social media features on or from the Services, or if you are logged in to your social media accounts while using the Services, social media services may collect information about your use of the Services. Information collected by third party social media services is governed by the privacy policies of those third parties, not FBM.

FBM may collect your social media username or ID, social media plug-in information, and URL clickstream to, through and from the Services (including date and time). Information collected by social media sites may include names, titles or descriptions of videos or content viewed through your use of the Services. Your use of the Services and any third-party social media services constitutes your agreement and consent to the collection and use of information about the videos and content you view through the Services.

Location Data

Location data, as specified in the chart above, may be collected from your use of the Services. Location data is generally provided by a Global Positioning System (GPS) and can identify the location of the mobile device using the Services. By authorizing the Services to access your device’s location data, which you can do in your mobile device’s settings, you consent to the collection of such location data for the purposes set forth in the chart above. Location data will not be processed for longer than necessary for such purposes and will not be processed for purposes other than those specified in this Privacy Policy.

Third Party Advertising

At this time, FBM does not collect information about your activity on the Services to be shared with third parties for advertising purposes. FBM also does not allow third parties to collect information about your activity on the Services to be used for third party advertising purposes. Please note, social media services may have their own third-party advertising which is generated from or uses your Personal Information. If you are logged into your social media account while accessing or using the Services, such social media services may serve you third-party advertisements. Such third-party advertisements are governed by the policies of the applicable social media service, not FBM.

Third Party Analytics

FBM and the third-party technology service providers, vendors and contractors FBM works with may use third-party analytics services to evaluate your use of the Services, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Services and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide FBM such data.

FBM currently uses the following third parties for analytics:

Third-Party	Usage
Google Analytics	To collect and analyze information about the usage of the Services and report on activities and trends

You consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. These third parties may collect any of the types of information described in this Privacy Policy. FBM’s third-party partners may combine information collected about you through your use of the Services with information they collect through other websites, apps or services you use. You may opt out of these third-party cookies by setting your choices through our Cookie Choices widget, which you can launch at any time by clicking on the heart shaped cookie icon located on the bottom right corner of our website.

Video Content

FBM may collect, use and share information about videos you view on or in the Services with FBM’s third-party service providers and Licensees as described in this Privacy Policy. FBM may also collect information from third parties regarding videos you view on third party sites. You agree and consent to this sharing and collection for two years or until you affirmatively withdraw consent. You must send us a request in writing, at our contact information below, to withdraw such consent. You may also be able to control information shared with FBM through third parties, such as social media services, through your privacy settings on those services.

By associating your social media or other third-party website account with your use of the Services and authorizing FBM to have access to this information, you consent to this collection, use, and disclosure of video and content viewing information to these social media services and websites in accordance with this Privacy Policy.

How Does FBM Collect Information?

In addition to the chart above, your information is collected from the Services, through email, requests for information about the Services, entering sweepstakes or prize promotions, reporting problems, information you volunteer to FBM or any Licensee, and through any of your other activities with FBM or Licensee. The Personal Information that FBM collects depends on the nature of your activities.

How Does FBM Use the Information FBM Collects?

Personal Information you volunteer is used by FBM for internal verification, to ensure appropriate legal use of the Services, to provide you notification about updates to the Services, and to help provide you with technical support for the Services.

Specifically, FBM uses the information it collects about you as follows:

As set forth in the chart above;
To notify you of changes to the Services or any of FBM’s agreements, terms and policies with respect or related to the Services, including this Privacy Policy;
To solicit your feedback about the Services;
To communicate with you regarding messages you send FBM;
To enable FBM to provide, improve and maintain the Services, including administration and internal operations such as data usage and analysis, research, testing, and troubleshooting;
To help keep the Services safe and secure;
To administer promotional programs;
To comply with contractual obligations to our Licensees; and
To comply with administrative, regulatory and legal requirements.

To the greatest extent commercially possible, FBM shall process aggregate data (which is data that neither identifies you nor can be linked to you, such as statistic data), pseudonymized or anonymized data, rather than Personal Information, when the purposes of such processing can be achieved in the same way.

FBM may anonymize Personal Information and share it in an aggregated form with third parties, advertisers and/or business partners in order to analyze the Services, improve the Services and user experience, or for other similar purposes. The use and disclosure of such anonymous information is not subject to any restrictions under this Privacy Policy.

How Does FBM Share Your Information with Third Parties?

FBM does not share your Personal Information with any third parties, except as described in this Privacy Policy.

FBM has not sold any of your Personal Information for money within the preceding twelve (12) months.

FBM shares information about you, including your Personal Information, with third parties, to:

FBM’s service providers, which are business partners, suppliers and subcontractors that assist FBM in providing and maintaining the Services. For example, FBM may use companies to help provide products or services, like an email company that may deliver our newsletters, a help desk partner that provides or assists with customer support, a third-party fulfillment company to administer prize promotions, a data processor, or any other third party that is needed to assist the Services FBM provides;
Service providers and business partners who supplement information FBM collects with additional information about visitors or users of the Services and who help FBM better connect with FBM’s intended audience;
Analytics and search engine providers that aid FBM in the improvement and optimization of the Services;
Any of FBM’s parent companies, subsidiaries, joint ventures, or other companies under common control with FBM, as well as any Licensees with your consent to do so; and
Any other third party with your consent to do so.

FBM may also disclose your Personal Information:

To comply with any applicable law or legal process, including in response to judicial, administrative, or governmental subpoenas, warrants or orders served on FBM;
When FBM believes it is necessary to protect and defend FBM’s rights or property, to enforce the provisions of this Privacy Policy and/or any other FBM terms and conditions, policies or agreements (including our Terms), to guard against fraud, and/or to prevent harm to FBM, its members and any other person or entity;
In the event of a change of ownership, corporate sale, acquisition, merger, reorganization, sale of assets, or dissolution or similar event; or
A petition for relief is filed under U.S. Bankruptcy laws for or against FBM or if FBM becomes subject to an order of appointment of a trustee or receiver.

FBM reserves the right to release and/or use all information contained within FBM’s databases, access logs or other records concerning you, including your Personal Information, if you violate this Privacy Policy, the Terms, or any FBM terms and conditions, or other rules, policies, notices, agreements or guidelines, or if you intentionally or unintentionally partake (or are reasonably suspected of partaking) in any illegal activity, including but not limited to hacking, even without a subpoena, warrant or other court order, and to release such information in response to court and governmental orders, civil subpoenas, discovery requests and as otherwise required by law and/or to initiate FBM’s own legal proceedings. FBM cooperates with law enforcement agencies in identifying those who may be using the Services (or any part thereof) for illegal activities. FBM also reserves the right to report any suspected illegal activity to law enforcement individuals or to entities for investigation or prosecution.

Does FBM Use De-Identified Information?

FBM may take your Personal Information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information). Given the nature of this information, there are no restrictions under this Privacy Policy upon the right of FBM to aggregate or de-personalize your Personal Information, and FBM may use and/or share with third parties the resulting non-personally identifiable information in any manner in FBM’s sole discretion.

How Does FBM Maintain and Secure the Personal Information FBM Collects?

FBM takes commercially reasonable measures to protect the security and confidentiality of your Personal Information, including measures to protect against unauthorized access, alteration, and disclosure. These security measures include, for example, internal reviews of FBM’s data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where FBM stores Personal Information.

When the use of the Services involves the transmission of Personal Information, FBM may use Transport Layer Security (“TLS”) technology to establish a secure connection between your device and FBM and/or the Services. FBM may also allow the transmission of encrypted information from your device to FBM and/or the Services and back again.

FBM reserves the right to monitor all network and other traffic to and in the Services to identify and/or block unauthorized attempts or intrusions to upload or change information or cause damage to any of the Services in any manner. Anyone using any of the Services expressly consents to such monitoring.

Please be aware that no data transmission over the Internet or which is stored on a computer, tablet, mobile or other device connected to the Internet can be guaranteed to be 100% secure, so while FBM strives to protect your Personal Information, FBM cannot ensure or warrant the security of any information.

Country of Data Transfers

By using the Services, you consent to the collection, processing, storage and transfer of your information, including Personal Information, in and to the United States.

Can My Personal Information be Corrected or Deleted?

You cannot access your Personal Information contained in FBM’s list or database. FBM will make a good faith effort to correct such data at your request if it is inaccurate or delete such data at your request if it is not otherwise required to be retained by law or for legitimate business purposes. If you want to change or request deletion of the Personal Information that FBM has for you (i.e., changing to a new email address), please contact us at privacy@florencebymills.com or by mail at:

Florence Beauty, LLC
Attn: Privacy Request

2110 E. Maple Avenue

El Segundo, California 90245

Please note in order to protect the security of your information, you will be required to properly identify yourself before FBM can process such a request. This may include requiring you to provide proof of identity, such as an identification card or driver’s license.

Additionally, it is not always possible to completely delete, remove or modify information in FBM’s lists or databases, however, FBM will use commercially reasonable efforts to do so should it be possible subject to the provisions of this Privacy Policy.

You understand that any correction and/or deletion request does not guarantee complete access to or complete deletion of your Personal Information, as the law may not permit or require complete access or deletion in certain circumstances.

How Long Does FBM Retain Information?

FBM maintains your information for no longer than necessary for the purposes for which it was collected and is processed. Thus, the length of time that FBM retains your information depends on the purposes for which it was collected and used and/or as is required to comply with applicable laws. Any Personal Information which is contained in FBM’s or any of its subprocessor’s regular backups will not be deleted, provided that any such Personal Information shall remain subject to the confidentiality and data privacy and security terms and conditions of this Privacy Policy until destroyed.

Does FBM Use Cookies?

When you visit or use the Services, FBM and/or one of its service providers may place a cookie in a file directory on your device. Please see our Cookie Policy for more information.

You may choose what cookies you accept by making a selection in our Cookie Choices widget, which you can launch at any time by clicking on the heart shaped cookie icon located on the bottom right corner of our website. You can find more information about configuring your Internet browser or device to accept or deny cookies from the Services in our Cookie Policy. However, opting out, disabling or denying cookies from the Services may render parts of the Services inaccessible or may cause certain web pages not to properly load.

What Happens with Do Not Track Requests?

FBM does not currently have the capabilities to recognize the Do Not Track signals, settings or mechanisms, including from any Internet browsers. Therefore, any selection you make within your Internet browser will not be applied to the Services. For more information regarding Do Not Track you can visit www.allaboutdnt.org.

Links or Usage of Licensee or Third Party Websites

The Services may contain links to third-party websites or apps. FBM has no control over the privacy practices or the content of such third-party websites. You acknowledge and agree that neither FBM, nor any of its officers, directors, partners, employees, agents, representatives, vendors or suppliers are responsible for the content, privacy policies, products, services, reliability, viewpoint or accuracy of information on any such websites or apps. FBM does not control and is not responsible for the collection of personal information by third party websites or apps or any websites or apps not controlled by FBM.

Licensees each own and/or control their own respective websites. Each such Licensee has control over its own privacy practices and the content of their own website. Each Licensee determines the purpose and means of collecting, storing, using, processing and sharing any personal information it collects and/or receives. While Licensees may have an obligation to share Personal Information with FBM and/or other Licensees, FBM is not in control of or responsible for its Licensees’ data collection, processing and/or practices. The terms and privacy policies of the applicable Licensee apply on and for each of their websites, not any FBM terms or policies.

For California Residents Only – Please Read

For FBM’s California Privacy Notice, please click here .

In addition, under California Civil Code 1798.83, FBM currently does not share any Personal Information with third parties for their direct marketing purposes. Section 1798.83 of the California Civil Code requires select businesses to disclose policies relating to the sharing of certain categories of your Personal Information with third parties. If you reside in California and have provided your personal information to FBM, you may request information about FBM’s disclosures of certain categories of personal information to third parties for direct marketing purposes. Such requests must be submitted to FBM at one of the following addresses:

CArequest@florencebymills.com LLC
Attn: California – Shine the Light Request

2110 E. Maple Avenue

El Segundo, California 90245

Within thirty (30) days of receiving such a request, FBM will provide a list of the categories of Personal Information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of those third parties, if any. This request may be made no more than once per calendar year. FBM reserves the right not to respond to requests submitted other than to the address specified in this Section, requests not labeled or sent properly, or requests that do not have complete information.

For Nevada Residents Only – Please Read

Users that are Nevada residents may, under Nevada law, opt-out by directing a business that operates a website or online service not to sell or license certain personal information that the business has collected or will collect about a Nevada resident. To opt-out of sharing, or for more information about how FBM handles and shares your Personal Information or your rights under Nevada law, Nevada users may contact FBM at privacy@florencebymills.com. Please note, FBM may take reasonable steps to verify your identity and the authenticity of your request.

For Residents of Colorado, Connecticut, Utah and Virginia Only – Please Read

Privacy laws in Colorado, Connecticut, Utah and Vermont give consumers certain rights with respect to their Personal Information (as such information is defined in each of the respective state’s applicable laws). These rights include:

Right to Access: You have a right to access and obtain a copy of the personal information that FBM has collected about you.

Data Portability: You have the right to request a copy of the personal information that FBM collected and maintained about you over the past 12 months in a transmittable format.

Right to Correction: Except for Utah, you have the right to request that FBM correct any inaccurate personal information that FBM has about you. However, correction requests are subject to certain limitations.

Right to Deletion: You have the to request deletion of the personal information that FBM has collected from you, subject to certain exceptions.

Right to Opt-Out of Sale, Profiling or Targeted Advertising: You have the right to opt-out to the sale of your personal information, profiling using on your personal information, or the serving of targeted advertising using your personal information. FBM does not sell your personal information, nor use it for profiling or to serve targeted advertising.

Right to Opt-In to Processing of Sensitive Information: Except for Utah, you have the right to opt-in to the processing of your sensitive information, as that term is defined in the applicable law. FBM does not process any sensitive information.

Right to Non-Discrimination: FBM cannot deny goods or services, charge you a different price, or provide a different level or quality of goods or services just because you exercised any of your applicable state privacy rights. Some of the Services, however, may require your personal information. If you choose not to provide your personal information that is necessary to provide any aspect of the Services, you may not be able to use those Services.

Right to Appeal: Except for Utah, FBM will notify you if we are unable to fulfill your request. You may appeal FBM’s decision by emailing us at privacy@florencebymills.com, including “Appeal Request” in the subject line, with a detailed reason for your appeal, as well as your state of residence. FBM will respond to your appeal within fourteen (14) calendar days. If you are dissatisfied with FBM’s decision on your appeal, you may contact your applicable state Attorney General.

For European Union Residents Only – Please Read

For FBM’s European Union Privacy Policy, please click here .

Governing Law/Jurisdiction

The Services are controlled and operated from FBM’s offices within the State of New York, United States of America. All Disputes are governed by the terms set forth in FBM’s Terms.

If you are accessing the Services from any location with regulations or laws governing personal data collection, use or disclosure that differ from United States laws or regulations, please note that through your continued use of the Services, which are governed by the laws of the State of New York and the United States of America and this Privacy Policy, you are transferring Personal Information to the United States of America and you consent to that collection, transfer to and any associated processing, usage and storing in the United States of America.

Your Choices

In addition to your choices with respect to the collection of Personal Information (see the Chart above), you also have the ability to make certain choices about how we communicate with you and our ability to collect certain Personal Information.

Opt-Out of FBM Communications/Notifications

You may choose to opt-out of receiving electronic communications from FBM. To opt-out of non-transactional electronic communications from FBM, please contact FBM at privacy@florencebymills.com (subject line: “Opt-Out Email Communications”) to request that you be unsubscribed from any of FBM’s marketing emails. You must provide your name and email address(es) when making any such request. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any such communication. FBM will use commercially reasonable efforts to process such requests in a timely manner.

FBM may also deliver notifications to your mobile device (i.e., push notifications). You can disable these notifications by deleting the applicable app or by changing the settings on your mobile device.

You should be aware that you cannot opt-out of receiving transaction related communications, including regarding provision of services and customer support.

Cookies and Web Tracking

Please see our Cookies Policy and our Cookie Choices widget, which you can launch at any time by clicking on the heart shaped cookie icon located on the bottom right corner of our website, for more information about how to control and/or opt-out of certain web tracking technologies.

Geolocation Information

You can withdraw your consent to the processing of your location data by disabling the geolocation function on your mobile device. Please refer to your device’s operating system and/or manufacturer instructions on how to do so.

How to Contact FBM

If you have any questions about this Privacy Policy, you may contact FBM by email at

privacy@florencebymills.com

or by mail at:

Florence Beauty, LLC
Attn: Privacy Policy Questions

2110 E. Maple Avenue

El Segundo, California 90245

Changes to this Privacy Policy

FBM reserves the right to make changes to any terms of this Privacy Policy at any time, however, FBM shall provide notification to you in advance of any changes becoming effective, such as by posting a notification on or in the Services or via email if you have provided FBM with your email address. If you continue to access and/or use any of the Services after the effective date of such changes, then such access and/or use will be deemed an acceptance of and an agreement to follow and be bound by the terms of the revised Privacy Policy. The revised Privacy Policy supersedes all previous Privacy Policies. For this reason, FBM encourages you to review this Privacy Policy any time you access or use the Services, and FBM recommends that you print out a copy for your records.

February 27, 2024