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Gifts for your BFF

Ok, so your BFF is a little beauty-obsessed. But what do you buy for the babe who already has it all? We hand-picked four beauty...

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Gifts for Family

You always ask and always get the same answer: Oh, I’ll love anything you get me. But we know that’s not exactly true—you saw mom’s...

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Gifts for Gift Exchange

Ok, so your BFF is a little beauty-obsessed. But what do you buy for the babe who already has it all? We hand-picked four florence...

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The Spotlight Toner Series

Three vitamin-packed toners that brighten, balance out your skin texture, and clarify. But how do you choose the right one for your skin type? We...

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16 Wishes Tutorial with Mills

Celebrate with us! Watch Mills show us her updated makeup tutorial featuring the new 16 Wishes Collection. Follow along with Mills as she uses the...

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About the 16 Wishes Collection

"I was inspired to create the 16 wishes collection because I am turning 16 years old this year and my birthday wish is to embody...

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We say yes to...

Vitamins, antioxidants, botanicals, and other clean ingredients. We create safe products that really work and are designed to make you feel good. No parabens, sulfates, dyes, animal testing or animal by-products, ever!