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so many decisions for back to school!

we know the first day of school comes with so many decisions! what to wear, what color to paint your nails, hair up or down,...

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back to school must-haves

we'd take our whole makeup drawer with us back to school if we could! but since it doesn't all fit, grab your florence crossbody cosmetics...

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Is Blue Light Bad For Your Skin?

Scrolling through TikTok until 2:00 AM may be doing more harm than you realize. Get the lowdown on blue light and how it affects your skin here!
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Gifts for your BFF

Ok, so your BFF is a little beauty-obsessed. But what do you buy for the babe who already has it all? We hand-picked four beauty...

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Gifts for Family

You always ask and always get the same answer: Oh, I’ll love anything you get me. But we know that’s not exactly true—you saw mom’s...

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Gifts for Gift Exchange

You made your list, you checked it twice… and you still don’t know what to give your Secret Santa this year! It’s hard to find...

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We say yes to...

Vitamins, antioxidants, botanicals, and other clean ingredients. We create safe products that really work and are designed to make you feel good. No parabens, sulfates, animal testing or animal by-products, ever!

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