clean skincare and beauty created for us by one of our own

purple-wave

florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life.

florence is about defining beauty on our own terms. No rules. No struggle toward perfection. No boring beauty standards. Just us, playing with how we want to look, feel, and live. florence is here to help with products that are crazy clean, super easy, and always fun. Mills made florence to create better options for us and our friends. Cause it’s about time that the brands we buy actually want us to be happy by just being ourselves.

purple-wave
made with love by mills
defining beauty on our own terms

we keep it clean

clean means saying “no” to ingredients that are believed to be unsafe for us and/or the environment, animal testing, and animal by-products. clean means saying “yes” to proven ingredients that make us feel good from head to toe. cleans also means we strive to care for the planet.

Phthalate
free

Paraben
free

Sulfate
free

Synthetic
fragrance free

For all
skin types

love for liv

To Mills, beauty is all about love and compassion—for ourselves and others. Her friend Liv lived that message every day in her struggle against leukemia. In honor of Liv’s memory and importance in Millie’s life, florence is proud to donate to the Olivia Hope Foundation, which continues to support Liv’s dream of finding a cure for childhood cancers.